How important is culture? This message from Bangalore, India can give us a clue.
“I am in love with a guy. my parents don't like him as he is of other caste. I am ok with that. But I already became close to him physically and no one will marry me. though they marry, many problems may come. I am not understanding what to do. I can't tell this to my parents. I have only one two choices either should die or live alone. Please help me what to do.” —Sitara
The root of Sitara’s request is tied to her culture. Her culture has shifted the way she views her sin...and it has completely taken away the idea of a second chance. When you think about sharing Jesus with someone new, do you think about his or her culture?
How will a person looking for answers perceive the idea of a Savior completely removing their sin—including the sins that bring the most shame in their culture?
Learn how we’re connecting to people through culture when you read our 2015 Annual Report.
